FAQs | Ashley James Medical

Frequently Asked Questions

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Q1: What services do you provide?
We provide professional pre-hospital emergency medical care and clinical standby cover for events, TV & film production, touring artists, VIPs, UHNW individuals, maritime operations, tourist attractions and public venues, and night-time economy (NTE). Our services include on-site treatment, medical escort and repatriation, clinical risk assessment, medical planning, and full event medical management.

Q2: Are your staff qualified?
Yes. All Ashley James Medical clinicians hold nationally recognised UK qualifications (EMT, Paramedic, or equivalent) and current HCPC, HPAC, or professional registration where applicable.

Q3: Do you provide ambulances or treatment facilities?
Yes. We can deploy a fully equipped ambulance, a temporary treatment room, or a medical tent depending on the nature of the event or contract. Where patient conveyance may be required, we work with trusted CQC-registered partners to provide compliant ambulance transfer services.

Q4: Do you offer medical risk assessments and planning?
Absolutely. Every booking includes an enhanced risk assessment and, where appropriate, a Medical Assessment Plan (MAP) tailored to your event or site. We can also liaise directly with local authorities, Safety Advisory Groups (SAG), or other agencies in support of the event organiser.

Q5: Do you charge VAT?
Our medical services are actually exempt from VAT, subject to the terms set out within the HMRC VAT Notice 701/57: Health Professionals.

In the UK, private emergency and first aid medical services are generally exempt from VAT (Value Added Tax), provided they meet specific criteria defined by HM Revenue and Customs (HMRC).

For a medical service to be exempt from VAT, it must satisfy two primary conditions:

Registered Professional: The service must be performed or directly supervised by a registered health professional, such as a doctor, nurse, or paramedic registered with a statutory body like the General Medical Council (GMC) or the Health and Care Professions Council (HCPC).

Medical Purpose: The primary intent of the service must be the protection, maintenance, or restoration of health. Emergency care and first aid provided to treat an injury or illness fall under this "medical care" definition.

Q6: How does your booking process work?

Our booking process is designed to be as easy and transparent as possible.

You can contact us via our website quotation enquiry form, email, by telephone, or Whatsapp for Business to discuss your requirements.
We will provide you with a free consultation to find out more about the activity which you require medical services for.
Once we have all the details, we’ll immediately check our resource availability to see if we are able to facilitate your booking. If so, we will then provide a free, no-obligation quotation based on our current rate card.
Quotations are valid for 48 hours. To accept or decline a quotation, simply reply to the quotation email and let us know if you wish to proceed.
When accepted, a deposit payment will be due to secure the booking, and this is then deducted from the final invoice.
As soon as we have confirmed receipt of your deposit payment, we will immediately commence the final planning stage to conduct site visits (where applicable), produce an enhanced Risk Assessment and Medical Assessment Plan (MAP). We will then send these documents to you as soon as possible, but no later than 7 days prior to the date of service provision (where possible) to give us time to further amend these if required and so they can be sent to all relevant parties including local authorities

For services scheduled 14 days in advance, we require a minimum 75% deductible deposit upon confirming a booking, with the remaining balance due the day prior to service.
For services scheduled 30-15 days in advance, we require a minimum 50% deductible deposit upon confirming a booking, with the remaining balance due the day prior to service.
For services scheduled 30+ days in advance, we require a minimum 25% deductible deposit upon confirming booking, with the remaining balance due the day prior to service.

*Please note that a non-refundable £25 admin fee also applies to all confirmed bookings and is included in each quotation.

*Please be aware that as per our Terms and Conditions of Service (TCoS) additional charges can sometimes apply post-service delivery, such as the cost of any unplanned staff overtime, or for the use of any resources or equipment not agreed in the original quotation for example. It is the responsibility of the client to ensure that they communicate any unplanned overtime, additional equipment or resource requirements to us at the earliest possible opportunity.

*Cancellation charges may apply, please see our Terms and Conditions of Service (TCoS) for more details.

Q7: How can I pay?
We accept card payments, direct debit and direct bank transfer.

Q8: What are your rates?
Our rates vary depending on the type of service, level of cover, and time of day or week. We do not publish specific prices online — all fees are based on our current rate card, and a full quotation will be provided upon enquiry, post-consultation.

Q9: What if I need to cancel?
Cancellations must be made in writing at the earliest possible opportunity.

As per our Terms and Conditions of Service (TCoS), refunds depend on notice period given:

30+ days: full refund (minus £25 admin fee)
30-14 days: 50% refund (minus £25 admin fee)
<14 days: non-refundable

Q10: Who supervises your clinical operations?
Our clinical services operate under the leadership of our Senior Management, our Clinical Lead Paramedic; and is supported by the governance and compliance oversight of our Chief Pharmacist, and Chief Medical Officer. This ensures all operations meet CQC-aligned, JRCALC-based clinical standards, as well as NICE and UKRC guidelines.

Q11: What happens if a patient needs hospital care?
If hospital transfer is required, we will:

Work to stabilise the patient on scene
Arrange transfer using our own, partner ambulance services, or local frontline emergency ambulance service (e.g. NHS).
Provide a full clinical handover and completed Patient Care Record (PCR) to the receiving hospital or conveying ambulance crew.

Q12: How do you ensure patient confidentiality?
All Ashley James Medical personnel are bound by strict Confidentiality and Non-Disclosure Policies as well as our GDPR policy. We are ICO registered and comply fully with UK GDPR, the Data Protection Act 2018, and NHS Caldicott Principles. All patient data is stored securely for seven years before being lawfully destroyed.

Q13: What if an incident occurs during an event?
All incidents are logged, reviewed, and reported under our Clinical Governance Framework. Where appropriate, we submit anonymised reports to improve safety and compliance with local authority or insurer requirements.

Q14: Are you insured?
Yes. We carry full public liability, medical malpractice, and professional indemnity insurance.

Q15: Do you comply with environmental standards?
Yes. Our Sustainability Policy sets out our commitment to environmental responsibility, including reducing emissions, minimising waste, and supporting eco-friendly suppliers in line with ISO 14001 principles.

Q16: Do you share my information with anyone else?
No. We never sell or share personal data. Information is only shared where legally required or to protect life — for example, with hospitals, police, or safeguarding authorities — in accordance with the Caldicott Principles and local safeguarding policies.

Q17: Are you CQC registered?
We are now in the final stage of preparing for our CQC (Care Quality Commission) registration, supported by our extremely robust policies, procedures, and exceptional standards of clinical governance, leadership, and patient care. While we are not yet CQC registered, this should not detract from the high level of professionalism and quality that defines Ashley James Medical.

Our service operates to the same standards of safety, ethics, and accountability expected of a CQC-regulated provider. Obtaining full CQC registration is an important milestone that will further demonstrate our commitment to excellence and enable us to undertake regulated activities — including the in-house ambulance conveyance of patients from scene to hospital.

In the meantime, we continue to deliver services to an industry-leading standard, ensuring every patient and client receives care, respect, and professionalism of the highest quality.